If you're just starting out in business, insurance should be a top priority. This is because once you have opened a new business, insurance can be one of the most important factors in ensuring you stay open.

According to Neil Cousins, Steadfast’s Broker Services Manager, your first priority should be ensuring you have the statutory insurances all businesses are required to have in place.

When putting insurance in place, it’s also important to ensure assets are appropriately valued

It’s also important to take out public and possibly product liability insurance. These policies can cover bodily injury or property damage to the public as a result of running your business and if you sell products.

Then make sure the equipment, stock and the building protected. This means that in the event a fire or loss causing damage to the assets you own, the cost of their replacement can be covered. It’s also important to have business continuity/interruption insurance so the business can keep running even after it has suffered a serious incident covered by insurance.

Steadfast brokers are able to use a tool to identify risks to which the business is exposed, based on the claims other businesses in the sector have made. “Every business has very different exposures – so the insurance a sandwich shop may need will be very different to the insurance a baby goods shop will need. Brokers can assist their clients determine the relative risks to which each business is exposed. But it’s up to the client, ultimately, to decide which covers to put in place,” Cousins explains. “Risks also vary from business to business. For example, one sandwich shop may have an especially slippery floor.

While another one may have equipment that’s not well maintained. So the risks these businesses face vary enormously, even though they are both sandwich shops,” he adds.

When putting insurance in place, it’s also important to ensure assets are appropriately valued, so that in the event they are destroyed or damaged, their full replacement cost can be covered.

“One client had a factory and the owner wanted to ensure it for $2 million. But a valuer assessed it’s replacement cost, including Council requirements  at  $6 million. When they experienced a fire two years after we put their policy in place, they were very grateful the factory insured for its full value under the policy so that it could be rebuilt without the business owners having to take out a loan or find other funds to restore their enterprise to its former state prior to the fire,” says Cousins.

“That would have put immense financial pressure on the business to the point at which it may not have been able to get back to business,” he adds.

The best advice is to work with a broker to establish the full gamut of the enterprise’s exposures to ensure the right insurance is in place so that it can continue to operate even if the risks to which it is exposed come to fruition. 

Important note - the information provided here is general advice only and has been prepared without taking in account your objectives, financial situation or needs. Steadfast Life Pty Ltd (ABN 81 111 380 388, AFSL 421904)

Important notice - Steadfast Group Limited ABN 98 073 659 677 and Steadfast Network Brokers

This article provides information rather than financial product or other advice. The content of this article, including any information contained in it, has been prepared without taking into account your objectives, financial situation or needs. You should consider the appropriateness of the information, taking these matters into account, before you act on any information. In particular, you should review the product disclosure statement for any product that the information relates to it before acquiring the product.  

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